"We want a big event to raise awareness that she is still missing (...) I think it would be later this year (...) It wouldn’t be a one-year anniversary, it will be sooner than that."
in "LET'S HOLD A MADELEINE DAY FOR THE WHOLE WORLD"Sunday June 3, 2007
By Jason Groves
Daily Express

If Kate and Gerry truly believe Madeleine is still findable then why are they planning so far in advance for events, media stories and bids for exclusives?